Jan 24, 2022
You get a discount! You get a discount! Everybody gets a discount!
While it might sound completely logical to believe that sales & discounts are super effective for your brand, Tara warns against this common and sometimes dangerous misconception. Why?
In this episode, Tara explains how non-stop sales & discounts could possibly cause a negative impact on your branding and relationships with your consumer, and how to start using them to your advantage instead!
- Being always on sale diminishes your brand's value
- What are the risks of running discounts?
- How can I use sales strategically?
- 5 ways to use discounts without diminishing your brand
“If it is Columbus Day, and you don't want to have a sale, you don't have to have a sale.”
“Is the product that's not selling well, not selling well, because it's not good? Or is it not selling well, because there has not been a lot of buzz or communication around the product?”
“It is more expensive to get a new customer than it is to keep an existing customer”
PRODUCTS / RESOURCES:
Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com
Visit Tara's website at tarapaton.com
IG | @tarasoether - instagram.com/tarasoether
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